The Importance of Content Marketing for Increased Conversion Rates.

Content marketing allows you to build trust with potential customers. The more quality content you produce, the more expertise gets established and you develop more authority within your niche. With an increase in authority and expertise naturally comes an increase in business.

Customers are more likely to buy from a small business who knows what they’re doing, showcases it and inspires trust.


Blogging is one of the best content marketing strategies to use. Here, you can optimize content to appear high in search engines by utilizing keywords and phrases that potential customers are searching for. This gets your content found by the right people. Write content based on FAQs both directly to your business and within your niche.

Optimise this content for SEO. This form of content marketing helps your small business perform in the long term. To focus on quality content and SEO designed to intrigue and inform will skyrocket your conversion rate.

Social Media Marketing

Social media marketing strategy is relatively new in terms of content marketing.  As social media has grown and the amount of platforms has increased, there is so much untapped potential to spread the message of your small business.

Social media makes content more immediate and accessible. It’s easier to share to reach a wider audience via viral content. This content is more digestible, which makes it easier to catch the eye of those who look for it.

Social media content opens the door for a more genuine connection with customers as their queries can be directly answered, personalizing the business and gaining more trust.

Video Content

Video content is a fantastic weapon for digital marketing strategy. Studies show that a video is 27% more likely to get engagement, with a further boost to sales with a powerful call to action at the end. A video promotes shares as it’s even more consumable than text or an image with text. It adds a personal touch as customers can see the face behind the business and therefore be more likely to engage.

Include a video summary of your content or relevant product/service that is a solution to the problem the content solves to maximize engagement, reach and conversions.

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