Tesla Took This Lesson From Ford’s 112-Year-Old Playbook

Ford has been a dominant first in the auto industry since the very beginning. Henry Ford once said, “Any customer can have a car painted any color that he wants, so long as it is black.” It now looks like Tesla is following Ford’s direction. 

While other auto companies are focusing on providing more options to their customers, Tesla has scaled back. Tesla offers a third of the color and model choices when compared to its competitors, but their stock value is much higher than most. Tesla has improved their stock value by doing what it does best instead of attempting to appease every customer. 

This same thought process can be applied to business. Businesses that try to do everything to win all customers instead of focusing on their true base usually lose out to the competition. The most successful companies limit their options and make the choice for the consumer easy.  

When someone comes across your brand, it is up to you to find a common connection and offer them something that kicks off the relationship – we can help!


Don’t work harder. Work smarter. Let’s create a win together.