Your online digital presence is your number one recruiter and salesperson: Are you ignoring it?
In today’s economy, every business is a digital business – from farmer’s markets to hardware stores, daycares to supermarkets, legal offices to financial institutions, and everything in between. Business success and viability is entirely dependent on developing a positive online reputation and expansive digital presence. Some years back data showed that almost 97% of all consumers use online media and digital reviews when researching products or services locally, and similarly for products and services from afar. As the modern business landscape continues to move away from personal word-of-mouth referrals and traditional print marketing strategies, the importance of maintaining a positive and powerful digital footprint has never been greater.
For businesses and organizations of all sizes and niches, developing a robust social brand is an absolute necessity for long-term growth and success. As the world continues to expand into a digital marketplace, your online presence and reputation become your number one salesperson and client recruitment tool. By focusing on social brand capital, businesses are able to fortify their position within the market, build consumer trust, establish authority within their industry, and connect with their client on a deeper level.
While radio ads or television commercials might run for 30 seconds at a time, your online presence is awake, alert, and at work every minute, of every hour, of every day. Boosting your online visibility helps your organization to passively grow your business and expand your client base 24/7, and is an absolute necessity for success in today’s economy. Are you giving it the proper attention it deserves?
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