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2 COLUMNS BLOG

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E-COMMERCE: THE NEW MARKETPLACE

A report from Digital Commerce 360 took a deep dive into e-commerce and the features that users think are necessary. Continue reading »

Podcasts To Ignite Growth For The New Year

Whether it’s business-related or personal, many people hope to be more productive and successful this new year. Unsure where to get started? Here's five podcasts that will help you meet your resolutions and boost your productivity in 2022. Continue reading »

New Year, New Deals, New Problems

More businesses are returning to on-location work, and hybrid meetings are becoming more prevalent. As meetings start to occur that host both remote and on-location employees, you may be wondering how to keep everything managed. Continue reading »

HOW TO ATTRACT CLIENTS WITH A CONNECTED CULTURE

When it comes to creating a successful business, hiring a dedicated and engaged team makes all the difference. If you have unhappy employees, chances are that you also have unhappy customers. Continue reading »

YOU’RE NOT GETTING THE MOST OUT OF YOUR CRM IF YOU’RE NOT USING THIS TOOL

Businesses use CRMs to provide better service to their customers by organizing and automating certain aspects of the business. There’s a vital tool in many of the major CRMs that is unutilized in many businesses. The ticket/case function can be used to address and keep a record of issues reported by clients. Continue reading »

Tesla Took This Lesson From Ford’s 112-Year-Old Playbook

Ford has been a dominant first in the auto industry since the very beginning. Henry Ford once said, “Any customer can have a car painted any color that he wants, so long as it is black.” It now looks like Tesla is following Ford’s direction. Continue reading »

Leadership and the Empathy Accountability Continuum: Culture Can Change Everything

The better acquainted an individual becomes with others, the easier it is to adjust one’s position on the continuum as needed. One way to do this is to be curious about your team members and what is important to them. Continue reading »

Subscribers Wanted.

You will have a direct connection with your email subscribers, build associations, and change outsiders into dedicated customers by email marketing. Continue reading »

How List-Based Direct Mailing Benefits Your Marketing Campaign

Younger brands tend to focus on social media and email channels, trying to reach as many people as possible. While it's common to believe this would lead to better sales - the benefits of targeted list lead creation shouldn't be forgotten. Continue reading »

Small Business Marketing: Telling Your Story

Even during these challenging times, your brand can see growth. If you think that your business may hit a snag - delivering captivating content for an audience is the way to go. It's easy to get started and barely costs anything! Continue reading »

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